LenderRoute

For lenders

A portal, an audience, and a rank you cannot buy.

Criteria and a verified badge

Submit criteria from the lender portal. A verified badge appears when a figure can be passed or failed from a single official source. Logos stay hidden until that lender approves the file.

Analytics, aggregated

See anonymised demand once a category has enough cases to clear the minimum count. Individual broker cases are not on the lender desk.

Advertising, labelled and outside the list

Request a placement. It is approved before it goes live, and it sits beside the results, never inside the order. No card is taken on this page.

  • Dashboard banner: from £750 a month, as an opening price.
  • Lender directory: from £500 a month, as an opening price.
  • Sourcing results sidebar: from £900 a month, as an opening price.
  • Category page: from £400 a month, as an opening price.
  • PDF report footer: from £300 a month, as an opening price.

Ranking is never paid

Fees, campaigns and referrals never decide who is Strong, Possible or Unlikely, or the order of the shortlist.

Read the advertising policy